Selected work

Please, no case-study fan fiction.

Just what they asked for, what was really going on, what we changed, and what happened next. Let the numbers do the bragging.

01 · Georgetown College

The assignment was marketing.

The problem

The problem was trust.

The college was under significant financial pressure, and questions about its future were affecting more than enrollment. Marketing alone wasn’t going to solve that.

What changed

The work became broader: connect marketing, fundraising, communications and the people who mattered around a clearer institutional story—one that could rebuild confidence with students, donors, corporate partners and the community.

The work connected: Marketing · Fundraising · Communications · Donor and community relationships · Community and corporate relationships

What happened next

$3.25M

raised within eight months

Including major STEM and scholarship investment supported by Toyota.

2×

CASE Awards

Recognizing fundraising and marketing communications.

More context

When the pieces began working together, momentum followed.

Watch For Love & Loyalty ↗

Broader institutional funding history is distinct from funding directly attributable to this work — and no single person saved the college. The circumstances and outcomes speak for themselves.

02 · PwC Digital

It started with digital.

The problem

It didn’t stay there.

What began as a digital mandate expanded into a much bigger question: how do you connect market strategy, executive positioning, content, demand and activation across a global business?

A PwC Digital workspace framed by a graphic black-and-white installation

What changed

The answer wasn’t more disconnected activity. It was a more connected system—one that could strengthen the digital presence, give leaders a clearer market voice and carry strong ideas across markets.

The system connected: Market strategy · Executive positioning · Content and demand · Globalization · Cross-market activation

What happened next

120%

increase in engagement

For PwC Digital.

257%

increase in impressions

Across the digital program.

2×

partner engagement and impressions

Both doubled for senior partner positioning.

Led the globalization of Digital Pulse and the associated marketing and operational transition.

03 · EY Americas Innovation

The innovation was real.

The problem

The market couldn’t see it yet.

The challenge wasn’t inventing a more innovative story. It was making complex innovation priorities easier for the market to understand—and easier for senior leaders to communicate.