What we did:
Developed and implemented a content creation, media, and social media strategy to promote the “Janovic Colors NYC” design competition in partnership with Benjamin Moore.
Outcome:
We engaged Parsons, Pratt and SVA for an art-filled day of competition. The campaign ultimately created awareness while engaging and increasing traffic to the Janovic landing page and stores.
The overall engagement increased by 116% and impressions increased by 1,371%.
